How to Buy an Original Painting Online: 7 Things to Check
Buying an original painting online is easier than it used to be, and it can feel like a leap. You can't stand in front of the work, so you rely on photographs and trust. After 8 years of selling original paintings, I've learned what collectors worry about most, and what makes the difference between a confident purchase and a hesitant one. Here are the seven things I'd check.
1. Look at the artist's track record
A painting is more than an object; it comes with a body of work behind it. Look for exhibitions, gallery representation and any institutional recognition. My solo exhibition, This Land, was shown at the Royal Cornwall Museum in 2023 and tracked my journey of returning to Cornwall to pursue my artistic path - coming full circle. Several key pieces sold during the event and I was invited back to exhibit as part of a major show featuring 10 female Cornish artists in 2026. A visible track record tells you the artist has been serious, and consistent, for some time.
2. Ask for more than the main photograph
One image can flatter a painting. Ask to see a detail shot of the surface, the edges, the back, and the painting in a room for scale. If an artist is happy to send these, that is a good sign. I'm always happy to send more images, arrange a video call to give you a closer look at work or if you are local, arrange a studio visit or meet you at an exhibiting venue.
3. Check size, medium and support
Size is the detail people get wrong most often. Measure the wall, then mark the painting's dimensions out with masking tape or paper. Check the medium to - works on paper need framing under glass, while canvas can hang as it is, framed or unframed. Ask whether the piece is framed, and what framing is included. I can arrange a bespoke framing service using my local framing specialist if required.
4. Remember that colour changes on screen
Every screen shows colour differently, and a warm earth tone can read cooler on a phone. I photograph my paintings in natural light wherever possible (without enhancing using filters) to ensure the best colour match. If colour is critical for your room, ask for a description or a second photograph in different light.
5. Ask about authenticity and paperwork
A genuine original should come with a way to prove it. Ask whether the painting comes with a certificate of authenticity or a signed invoice. This matters for insurance and for any future resale. All my key pieces come with Provenance Certificates detailing creation details, materials and origin, exhibition history and any previous ownsership.
6. Understand shipping, insurance and returns before you pay
Ask how the painting will be packed, who insures it in transit and how long delivery takes. Ask what happens if it arrives damaged, and whether returns are accepted. For overseas shipping it is possible that things can get delayed in customs so ensure you are familiar with the process of receiving such in your territory. A clear answer, in writing, is what you want.
7. Talk to the artist!
The best part of buying direct is that you can ask questions. What was the painting about? What was the process? How was it made? A reply that is thoughtful and prompt tells you a lot. If you're considering a piece, I'm always happy to discuss the provenance and story!
Ready to look?
Browse my available original paintings: https://nataliedayartist.com/pages/collections. If you'd like to see a painting in more detail before you decide, or would like to discuss a custom piece, please use the Contact form to submit an enquiry.
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